online casino free no deposit bonus,Claim Your Free 999 Pesos Bonus Today https://www.shirleyretreathotel.com/tag/online-gambling/ High quality training courses, eLearning and masterclasses for iGaming and online gambling professionals in jurisdictions worldwide Wed, 24 Jun 2020 09:34:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://www.shirleyretreathotel.com/app/uploads/2018/10/Fav_Icon-100x100.png online gambling | iGaming Academy https://www.shirleyretreathotel.com/tag/online-gambling/ 32 32 The Art Of Gambling Advertising And Marketing During COVID-19 https://www.shirleyretreathotel.com/the-art-of-gambling-advertising-and-marketing-during-covid-19/ Wed, 24 Jun 2020 09:31:23 +0000 https://www.shirleyretreathotel.com/?p=7575 The post The Art Of Gambling Advertising And Marketing During COVID-19 appeared first on iGaming Academy.

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The marketing and advertising rules for gambling industry haven’t changed due to the global COVID-19 pandemic, but European regulators have clearly highlighted the areas of public concern.

The European Gambling Associations issued Guidance On Safer Online Gambling And Responsible Advertising, while the UK’s Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) published a series of guidelines, blogs and rulings, setting out their revised priorities and policies during this period.

Advertising authorities are working in partnership with customer protection institutions to prevent online disinformation and COVID scams.

European gambling operators should keep apparent references to coronavirus from gambling advertising and ensure that World Health Organisation statements don’t appear in marketing campaigns. Online gambling should not be portrayed as a solution to social, personal or financial problems or an escape from boredom.

The UK Advertising Standards Authority (ASA) encourages people to report gambling ads violating the rules, such as referring to alleviating boredom by gambling during the lockdown, while the Gambling Commission reminded operators that people may be particularly vulnerable at this time and issued new customer protection guidelines for online operators.

The ASA has been very clear that it will take an extremely dim view of anyone seeking to capitalise on the pandemic to sell products or services, saying:

“Think very carefully before you make any direct or implied claims about coronavirus or COVID-19 in your advertising – all ads must be prepared with a sense of responsibility to consumers and to society and the ASA is unlikely to have any patience for marketers seeking to unfairly exploit the outbreak to sell products or services or otherwise make claims that would be considered socially irresponsible.”

The gambling operators should consider their future reopening campaigns and review existing adverts which may trigger complaints because they are no longer appropriate at this time. Avoid depicting people hugging each other, sharing food with their hands or taking part in mass gatherings.

Advertising has always required sensitivity to the unintended public impact and now the industry has new circumstances to consider while conveying the key message to their clients.

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How To Enter The iGaming Industry https://www.shirleyretreathotel.com/how-to-enter-the-igaming-industry/ Wed, 04 Mar 2020 15:19:37 +0000 https://www.shirleyretreathotel.com/?p=6758 The post How To Enter The iGaming Industry appeared first on iGaming Academy.

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iGaming is growing fast.

It’s anticipated the industry will be valued in excess of 94 billion dollars by 2024, roughly double what it’s worth today. As a result, there’s huge demand for talent to drive this growth – and industry experience isn’t even a requirement. With roles on offer ranging from tech, product, marketing, customer service, operations, analytics, sales and more, there’s no shortage of opportunity. And once you’ve entered the online gambling industry, your skills will be highly prized (as you can see from our latest Salary Survey).

Having said that, companies in online gambling are high-profile employers looking for the best of the best. So how can you enter this lucrative and exciting sector? At Pentasia we’ve worked closely with the igaming industry since our inception in 2001, placing 7500+ candidates into jobs worldwide. So here’s our guide to the qualification, experience, skills and attributes you need to get into igaming, followed by some bonus tips. Good luck!

Qualifications: This varies by company and role. Sometimes you’ll need to be degree educated, although there’s evidence that this is requirement is falling across tech employers generally. For functions like legal or finance, a specific degree is often required. For technology roles, computer science or engineering qualifications usually helps, but isn’t essential; especially if you have experience, an online portfolio or can demonstrate your abilities in a coding task. Whichever discipline you’re specialised in, an igaming specific e-learning course can also help boost your CV and ensure you stand out against other applicants.

Experience: The good news is that since talent is in high demand, many igaming firms don’t require industry experience. However, it helps if you’ve got experience in a fast-paced digital environment such as fintech or media. Be sure to tailor your experience on your CV to highlight the relevant experience for the positions you’re applying for.

Skills: Online gambling is a digital business, so it is vital that candidates are technologically savvy. Since the industry is very international, speaking multiple languages will give you a boost, especially if you are applying to customer facing roles. For technical skills, always remember to list specific programs you’re proficient in on your CV so it gets picked up by hiring algorithms.

Attributes: The igaming industry moves fast, with new product releases, regulations and technologies coming thick and fast. Companies therefore look for candidates who are agile, adapt to change and learn fast. The industry is collaborative and tight-knit (particularly in hubs like Malta, it seems like everyone knows each other!) so while confidence is importance, humility doesn’t hurt either.

Our top 5 tips for success:

Learn about iGaming: If you’re not coming from the industry, research the online gambling sector so you develop a solid understanding of the sector. Sites like iGaming Business, and iGaming Academy can help, as well our Career guide to working in the sector.

Be strategic: Select roles to apply for based on your skills, qualifications and interests, rather than firing your CV out at random. Tailor your CV towards the positions you’re applying to, and send personalised messages or a cover letter to your most-wanted opportunities, stating your desire to work in the industry and why you think you’d be a fit.

Always be networking: Personal introductions are powerful, and the chances are you know someone who knows someone who works in iGaming – so ask to be put in touch. You can also use LinkedIn or industry meet-ups (search on Meetup, Eventbrite) to directly connect with people in the industry to enquire about job openings. Working with a specialist igaming recruiter will help too.

Be bold: The online gambling space is innovative and packed full of talented people. To make yourself stand out, don’t be afraid to speak out, highlight your skills and target competitive roles.

Be persistent: Online gambling is a sought-after industry to work in, meaning that competition for roles can be fierce. Don’t be put off by rejection: believe in yourself, keep going and you’re bound to land the right role.

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US Sportsbook: Not Just For Operators https://www.shirleyretreathotel.com/us-sportsbook-not-just-for-operators/ Wed, 26 Feb 2020 09:56:51 +0000 https://www.shirleyretreathotel.com/?p=6373 The post US Sportsbook: Not Just For Operators appeared first on iGaming Academy.

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US Sportsbook: Not Just For Operators

The US sportsbook sector will become a wide industry ecosystem with opportunities for those in media, tech, data and beyond. We explore the commercial opportunities ‘beyond betting’.?If 32 States enacted legislation allowing sports betting, the market would be worth $6.03 billion annually within five years. If it were 50, the total could range from $7.1 to $15.8 billion. (All data: Eilers & Krejcik Gaming.)

And yet, opportunities to become operators are few and far between. Existing state legislation often severely limits available routes to market; specifically, partnerships with existing casinos and racetracks.?It’s therefore only the biggest, most establish brands and experienced operators who stand to take the lion’s share as the market opens.?

Thankfully for the rest, sports betting operators won’t be able to do it all themselves.

The Full Ecosystem: US Sports Betting’s Wide Array Of Opportunities

Entrepreneurs and specialists take note: sports betting is not an industry that can exist in isolation. As has been comprehensively proven in established markets around the world, online sports betting requires a full ecosystem of businesses and professionals to achieve its potential.?

Others who stand to gain from the emerging US sports betting market include:

  • Journalists
    Sports coverage takes on a whole new dimension as fans become punters. Clear commentary and analysis will be in high demand as US consumers take on a more active role in the game.
  • Affiliates
    Traffic-generating, customer-seeking affiliates are prized as some of sports betting operators’ most valuable partners. There’s already big money available for those who can occupy this space.
  • Data Analysts
    As noted by independent handicapping expert Tyler Watt, “companies that can track the movements of both betting lines and the amounts of money wagered will have a product they can offer at a premium.”
  • Media
    Advertising for gambling activity is often carefully regulated, but could still be a huge source of revenue for media and tech firms. “Sports betting could drive $7bn incremental US ad spend in 2019,” according to Evercore ISI analyst Anthony DiClemente.
  • Technology Suppliers
    There’s no shortage of suppliers offering tech infrastructure for online gambling operations, but US-specific sports betting technology is a younger market. Tech suppliers will have ample commercial opportunities as the market grows.?

Understanding Is Key To Success

To take your place in the US sports betting industry’s growth – whatever that place may be – it’s critical to understand the fundamental characteristics of this unique industry.?

Sports betting, online gambling and gaming are highly regulated industries with business structures and processes that can be surprisingly unfamiliar for those with limited experience. Those who can prove understanding and mastery will be best placed to achieve success.?

iGaming Academy’s suite of US Sportsbook eLearning courses, and our introductory US Online Sportsbook course, are suitable for learners of all backgrounds looking to get into the industry.

Book one of our US Sportsbook eLearning courses today, or contact us to learn more about our US Sports Betting training services for businesses and learners.??

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