Introduction to Generative AI for iGaming Marketers
 
Virtual Classroom

Introduction to Generative AI for iGaming Marketers

Next Available: 27 November 2024 | Virtual Course

Designed to equip iGaming marketing practitioners with the skills to understand, evaluate, and utilise generative AI tools, enhancing their efficiency, creativity, and results, all while ensuring ethical and responsible use.

Dates & Times: 27 November 2024
Duration: 1 session lasting 3,5 hours

Ideal for:  iGaming professionals looking to learn how to use generative AI to improve their marketing processes.

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WHY TAKE THIS COURSE

This course provides a comprehensive overview of how generative AI can revolutionise marketing within the iGaming industry.

The course starts with foundational knowledge on artificial intelligence (AI), machine learning (ML), and large language models (LLMs), explaining how these technologies function and their potential applications. It delves into the specifics of generative AI, illustrating its capabilities in generating text, images, audio, and video content by learning from existing data patterns and structures.
This course guides participants through the entire sales cycle, from identifying opportunities to successfully closing deals. Participants will learn how to effectively prospect for leads, negotiate with confidence, and close sales while consistently meeting and exceeding client expectations.

  • Introduction to AI, Machine Learning, LLMs
  • Understanding Generative AI
  • Generative AI applications in iGaming
  • Conversational AI Tools
  • ChatGPT/Gemini Demo
  • Art of Prompt Engineering
  • Chain of Thought Prompting
  • Using AI Responsibly
  • Creating Text and Image content with AI
  • Creating a Virtual Marketing Agent with AI

Course format: Virtual Classroom

You’ll learn alongside other professionals at a similar stage in their careers, allowing for engaging discussions and collaborative learning.

Industry Specialist

This course will be led by experienced Digital Marketing Specialist Jon-Paul Calleja.?

Entry Criteria & Suitability

This course will be conducted in English, and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18’s are advised to contact us to discuss alternative training arrangements.

 

 

A certificate will be provided after completion of the course. The certificate will state the following:

  • your name
  • the course title
  • the number of CPD hours
  • the date of completion

The certificate will be signed on behalf of iGaming Academy.

CPD information

“CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.

iGaming Academy’s classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive.

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.”

Source: CPD?https://cpduk.co.uk/explained

Book this course

Course Type

Classroom

Details

Next Date(s): 27 November | Virtual Course

Price

€200.00Excl. VAT